Taste Hotel Group

Welcome to THE TASTE HOTEL GROUP

Hotels with a pleasant atmosphere and stylish ambiance. Experience an unforgettable stay with us, enjoy our service and benefit from our inclusive services.

Taste Hotel Group

Our hotels

Hotelzimmer Taste Hotel Heidenheim – 81 großzügige Zimmer

Taste Hotel Heidenheim

  • Family-friendly
  • restaurant
  • Swimming pool
  • Suitable for business
  • Parking spaces
  • Bicycle-friendly
  • EV charging station
Learn more
Book directly

Taste Hotel Jettingen

  • Family-friendly
  • Playroom
  • Outlet nearby
  • Suitable for business
  • Bicycle-friendly
  • Parking spaces
  • EV charging station
Learn more
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Taste Smart Hotel Backnang

Taste Smart Hotel Backnang

  • Suitable for business
  • underground parking garage
  • Bicycle-friendly
  • EV charging station
  • Sightseeing features
Learn more
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Taste Hotel Kulmbach

  • Suitable for business
  • City nearby
  • Bicycle-friendly
  • EV charging station
  • Sightseeing features
Learn more
Book directly

Taste Hotel Hockenheim

  • Sightseeing features
  • proximity to the city
  • Suitable for business
  • underground parking garage
  • Bicycle-friendly
  • EV charging station
Learn more
Book directly

Taste Smart Hotel Lampertheim

  • Near the exhibition grounds
  • proximity to the city
  • Suitable for business
  • underground parking garage
  • Bicycle-friendly
  • EV charging station
Learn more
Book directly

Taste Hotel Dresden

  • Sightseeing features
  • urban location
  • Parking spaces
  • Suitable for business
  • Bicycle-friendly
Learn more
Book directly
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Our concepts

Taste is our identity

Make yourself at home.

The Taste Hotel

Modern, family-run city hotels for business or leisure travelers seeking an excellent location with the best value for money. Taste Hotels are ideally equipped for events and conferences.


Taste Hotels offer a pleasant atmosphere where guests can relax and enjoy amenities such as internet access, restaurants and comfortable lounges.

There's something for everyone.

The Taste Smart Hotel

Taste Smart Hotels offer guests comfortable and well-equipped hotel rooms, a buffet breakfast and, of course, free internet access.
The strategically advantageous location and the excellent price-performance ratio complete the offer.

Parking facilities at the hotel and good connections to public transport make Taste Smart Hotels the ideal starting point for excursions or business activities.

Taste Hotel Heidenheim

Business travelers & vacationers

Our locations are ideal for business travelers and vacationers.

Whether in Heidenheim, Hockenheim, Kulmbach, Jettingen, Lampertheim or Backnang, the Taste Hotels and Taste Smart Hotels are conveniently located and have ideal transport connections for business travelers and guests who want to spend their vacation or weekend trip in some of the most beautiful regions of Germany.

Free parking or parking included in the room price is of course available at the hotels. All hotels also offer the option of arriving by public transport.

There's something for everyone.

Three hotel concepts, the choice is yours.

Our Taste Hotels share one goal: to make your stay as pleasant as possible.

In a pleasant atmosphere, our hotels offer comprehensive services, excellent restaurants, and comfortable lounges. We pay attention to the details that make your stay truly special.

Amenities such as free internet access, many different room categories with upscale amenities and plenty of space to relax are of course standard.

As a guest in a Taste Smart Hotel, you can expect a comfortable and well-equipped hotel room, a buffet breakfast and, of course, free internet access.

Tagung Veranstaltung Seminare Workshops Feiern Events

Conferences, seminars & events 

Conferences, seminars and events - you benefit from our experience

Are you looking for an excellent venue for your next conference, seminar, or workshop? We would be happy to assist you with our many years of experience in planning and executing your successful event.

Our Taste Hotels in Heidenheim, Kulmbach and Hockenheim, in particular, offer the ideal conditions and facilities for your event.

Enjoy an unforgettable stay at one of our hotels. With Taste Hotels and Taste Smart Hotels, we offer two concepts with the same goal: to make your stay at our hotels as pleasant as possible.

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Taste Hotel Group © 2025. All rights reserved.

Imprint

Taste Hotel Group Imprint

Taste Hotel Heidenheim GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Heidenheim
Commercial Register Memmingen
HRB 18988
VAT ID: DE305241188

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Taste Hotel Hockenheim GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Hockenheim
Commercial Register Memmingen
HRB 18166
VAT ID: DE323906931

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Taste Hotel Lampertheim GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Lampertheim
Commercial Register Memmingen
HRB 18256
VAT ID: DE324881371

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Taste Hotel Backnang GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Backnang
Commercial Register Memmingen
HRB 18923
VAT ID: DE342026497
Tax ID number: 151/140/00458

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Taste Hotel Kulmbach GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Kulmbach
Commercial Register Memmingen
HRB 19571
VAT ID: DE349740551

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Taste Hotel Jettingen GmbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Registered office: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Jettingen
Commercial Register Memmingen
HRB 19748
VAT ID: DE351988332

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

ARH Hotelbetriebsgesellschaft mbH

Edisonallee 35
89231 Neu-Ulm

Tel: +49 351 42810
Fax: +49 7321 980 100
dresden@taste-hotels.de
www.taste-hotels.de

Managing Director: Sascha Frieß

Taste Hotel Dresden
District Court of Memmingen, HRB 21755
VAT ID: DE157 355 241

Information on consumer dispute resolution
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”) for resolving disputes.
Established: Online Dispute Resolution. We participate in a
We do not participate in dispute resolution proceedings before a consumer arbitration board.

Data protection

Taste Hotel Group

Privacy Policy

Taste Hotel Group | As of June 2026 | Valid for all Taste Hotel Group websites

1. Data Controller (Art. 13 GDPR)

The responsible entities are the companies of the Taste Hotel Group: Taste Hotel Heidenheim GmbH, Taste Hotel Hockenheim GmbH, Taste Hotel Lampertheim GmbH, Taste Hotel Backnang GmbH, Taste Hotel Kulmbach GmbH, Taste Hotel Jettingen GmbH, ARH Hotelbetriebsgesellschaft mbH (Taste Hotel Dresden).

Representation and addresses:

For all locations: Represented by Managing Director Sascha Frieß. Postal address: Edisonallee 35, 89231 Neu-Ulm.

Central contact point for all locations:

  • Central email address: info@taste-hotels.de

  • Central telephone: +49 (0)7321 9800

Contact person for data protection:

For all locations: Sascha Frieß (Managing Director), reachable at info@taste-hotels.de.

2. Scope

This privacy policy applies to www.taste-hotels.de and all associated domains, subdomains and subpages.. The aforementioned companies jointly operate the website (Art. 26 GDPR) and use a unified infrastructure.. Data protection information and data subject rights are handled centrally at info@taste-hotels.de. External platforms are subject to their own privacy policies..

3. Data processing during website visits

  • Server log files: When you access the website, your browser transmits technical information (IP address, access time, URL, referrer, browser type, operating system) to our server.. These are stored in log files.. Legal basis: Article 6(1)(f) GDPR. Storage period: 7-14 days, longer storage in case of security incidents.

  • WordPress & WP Rocket: Our website uses WordPress and the caching plugin WP Rocket to optimize loading times.. No personal data will be transferred to third parties.. Legal basis: Article 6(1)(f) GDPR.

  • RankMath SEO: We use RankMath for technical search engine optimization.. Only content structures are processed; no user data is transferred to external servers..

  • UpdraftPlus & Google Drive: Website backups are encrypted before being transferred to Google Drive.. Legal basis: Article 6(1)(f) GDPR. Google LLC is certified under the EU-US Data Privacy Framework..

  • Translate Press: The plugin provides content in multiple languages.. Text content and technical data (including IP address) are transmitted to translation providers.. Legal basis: Article 6(1)(f) GDPR.

4. Cookies and data processing

Our website uses cookies. To ensure operational functions and for statistical performance monitoring of business transactions (booking transactions, contact requests, form entries), we process data on the basis of legitimate interest (Art. 6 para. 1 lit. f GDPR)..

Further statistical analyses of user behavior (e.g., interaction details, dwell time measurements) and optional communication services are based on your consent (Art. 6 para. 1 lit. a GDPR).. You can change your settings or withdraw your consent at any time under "Cookie settings" in the footer..

5. Analytics and tracking services

  • Google Tag Manager: We use the Google Tag Manager system to manage JavaScript tags and pixels.. The tool itself does not set cookies or collect any data; it triggers other tags that can collect data.. Legal basis: Article 6(1)(f) GDPR. For services requiring consent, data processing is based on explicit consent (Art. 6 para. 1 lit. a GDPR).

  • Google Analytics 4: We use Google Analytics 4 for statistical performance measurement of our online services.. The following data is collected under IP anonymization: page views, booking completions, contact requests, booking referrals, form entries, approximate geographic origin and source channel.. Storage period: 14 months. With your consent, we will conduct extended statistical analysis of user behavior (e.g., shopping cart interactions, dwell time measurements) to optimize our services.. Legal basis: Art. 6 para. 1 lit. f GDPR (operational performance measurement) or Art. 6 para. 1 lit. a GDPR (extended behavioral analysis). Data transfer: Google LLC is certified under the EU-US Data Privacy Framework..

  • Google Search Console: We use Search Console to monitor our visibility in Google search.. The processing takes place at an aggregated level; no personal data of individual users is processed.. Legal basis: Article 6(1)(f) GDPR.

  • Google Business Profiles & Maps: We maintain company profiles on Google Business Profile for all locations.. These appear in Google Search, Google Maps, and Google Travel.. If we embed map data from Google Maps, your browser establishes a connection to Google's servers when loading the map, during which technical connection data is transmitted.. We use direct link links (Free Booking Links, Hotel Ads) from Google interfaces to our booking platform.. Legal basis: Art. 6 para. 1 lit. f GDPR (legitimate interest in findability and location display).

  • Interface to the booking platform: Our website is connected to the external booking platform Onepagebooking (HotelNetSolutions GmbH, Hamburg).. The booking process takes place on HotelNetSolutions servers; their privacy policy applies.. To ensure error-free technical forwarding and statistical allocation of the booking conversion, technical parameters (click ID, session ID, timestamp, referring page) are transmitted during the platform change.. Legal basis: Article 6(1)(f) GDPR.

6. DialogShift Chatbot

Our website uses communication services from DialogShift GmbH (Berlin) for AI-supported chat communication on EU servers.. No guest or user profiles are created. The data processed includes conversation content, voluntarily provided contact information, technical browser information, and a session cookie for session recognition.. Legal basis: Art. 6 para. 1 lit. a GDPR (consent) and Art. 6 para. 1 lit. b GDPR (contract initiation in connection with booking). Storage period: 90 days after last use, unless statutory retention obligations apply..

7. UserWay Accessibility

For digital accessibility, we use the UserWay widget.. UserWay processes technical information (IP address, browser type, page request).. Legal basis: Article 6(1)(f) GDPR.

8. Social Media & External Platforms

We maintain profiles on Facebook, Instagram and LinkedIn.. We do not integrate any active social media plugins; we use simple links to our profiles.. No data is transferred to platform operators when you visit our website.. When you visit our profiles directly, you are subject to their privacy policies (Meta Platforms Ireland Ltd., LinkedIn Ireland Unlimited Company)..

We are represented on various OTA platforms (Booking.com, Expedia, HRS, TripAdvisor). When contacting or booking through these channels, you are subject to their privacy policies..

9. Making contact

When you contact us via email or form, we process the data you provide to handle your request.. Legal basis: Art. 6 para. 1 lit. b GDPR or Art. 6 para. 1 lit. f GDPR. Storage period: After completion, unless statutory retention periods (6-10 years) apply..

10. Disclosure to third parties

Data will only be shared: (1) with your express consent, (2) for the performance or initiation of a contract, (3) due to a legal obligation, (4) for the establishment, exercise or defense of legal claims, (5) with contractually bound processors (Google Ireland Ltd., HotelNetSolutions GmbH, DialogShift GmbH, UserWay Inc., Cozmoslabs, hosting providers).

11. Data transfer to third countries

Some of the services mentioned transfer data to the USA or other third countries.. The admissibility is based on adequacy decisions of the EU Commission (EU-US Data Privacy Framework for Google, Meta) or EU standard contractual clauses (Art. 46 GDPR) for other providers..

12. Data security

We implement technical and organizational measures: SSL/TLS encryption on all websites, regular security updates, access restrictions (need-to-know principle), and contractual obligations for all data processors to adhere to equivalent security standards..

13. Rights of data subjects

Under the GDPR you have the right to: access (Art. 15), rectification (Art. 16), erasure (Art. 17), restriction of processing (Art. 18), data portability (Art. 20), objection (Art. 21), withdrawal of consent (Art. 7 para. 3), and to lodge a complaint with a supervisory authority (Art. 77).. Contact: info@taste-hotels.de or postal address under point 1.

14. Right to object

You can object to the processing of your data for direct marketing purposes at any time.. If the processing is based on Article 6(1)(f) GDPR, you can object if there are grounds relating to your particular situation that justify your objection.. Contact: info@taste-hotels.de.

15. Storage duration

Personal data will be deleted as soon as the purpose for which it was stored no longer applies or legal retention periods require it: Server log files (7-14 days), email/contact (after processing, possibly 6-10 years), analytics data (14 months), chatbot conversations (90 days after last use), cookie consent certificates (12-month validity period + 3-year limitation period according to § 195 BGB).

16. Timeliness

This privacy policy is dated June 2026 and is the currently valid version.. We reserve the right to amend these terms if legal requirements, services used, or internal processes change..

Taste Hotel Group | Edisonallee 35, 89231 Neu-Ulm | info@taste-hotels.de | +49 (0)7321 9800

 

30 Prozent Preisnachlass Batch für die Oster Special Aktion der Taste Hotel Group

Absolute advantages:
• Free cancellation possible until 6:00 PM on the day of arrival
• 30 % discount on the current daily rate

Booking period: 23.02.2026 – 08.03.2026
Travel period: March 9, 2026 – June 7, 2026
*Bookable subject to availability
**Bookable only on our website: taste-hotels.de
***Valid for double rooms (standard category)
****Minimum stay: 2 nights

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Data protection

Taste Hotel Group Privacy Policy

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Hotel Heidenheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Hotel Hockenheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Smart Hotel Lampertheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Hotel Backnang GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Hotel Kulmbach GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

Taste Hotel Jettingen GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, c/o Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the data controller

This privacy policy applies to data processing by:

Responsible party:

ARH Hotelbetriebsgesellschaft mbH
Mobschatzer Straße 29, D – 01157 Dresden
Email: info@taste-hotels.de
Telephone: +49 (0)7321 9800

The persons responsible for data protection can be contacted at the above address, c/o Marc Arendt & Sascha Frieß, or via email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of its use

a) When visiting the website

When you access our website www.taste-hotels.de, your browser automatically sends information to our website's server. This information is temporarily stored in a log file. The following information is collected automatically and stored until it is automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
Your computer and the name of your access provider.

We process the aforementioned data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring a comfortable user experience on our website,
• Evaluation of system security and stability as well as
• for other administrative purposes.

The legal basis for data processing is Article 6(1)(f) GDPR. Our legitimate interest arises from the data collection purposes listed above. Under no circumstances do we use the collected data to draw conclusions about your identity. Furthermore, we use cookies and analytics services when you visit our website. You can find more detailed explanations in sections 4 and 5 of this privacy policy.

b) In case of email contact

You can contact us via the provided email addresses. In this case, the personal data transmitted with the email will be stored.

3. Data transfer

Your personal data will not be transmitted to third parties for purposes other than those listed below. We will only disclose your personal data to third parties if: • you have given your explicit consent to this in accordance with Art. 6 Para. 1 Sentence 1 lit. a GDPR, • disclosure is necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. f GDPR for the establishment, exercise or defense of legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data, • there is a legal obligation to disclose the data in accordance with Art. 6 Para. 1 Sentence 1 lit. c GDPR, and • this is legally permissible and necessary in accordance with Art. 6 Para. 1 Sentence 1 lit. b GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not harm your device, nor do they contain viruses, Trojans, or other malware. Information is stored in the cookie that relates to the specific device used. However, this does not mean that we gain direct knowledge of your identity. The use of cookies serves, among other things, to make your use of our website more convenient. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted when you leave our site. Furthermore, we also use temporary cookies to optimize user-friendliness, which are stored on your device for a specific, predetermined period. When you revisit our site to use our services, it is automatically recognized that you have already been here and what entries and settings you have made, so you don't have to enter them again. On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our services for you (see section 5). These cookies enable us to automatically recognize that you have already visited our site when you return. These cookies are automatically deleted after a defined period. The data processed by cookies is necessary for the aforementioned purposes to protect our legitimate interests and those of third parties pursuant to Art. 6 para. 1 sentence 1 lit. f GDPR. Most browsers accept cookies automatically. However, you can configure your browser so that no cookies are stored on your computer or so that a notification always appears before a new cookie is created. Completely disabling cookies may prevent you from using all the functions of our website.

5. Google Analytics

For the purpose of tailoring our website to user needs and continuously optimizing it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter referred to as "Google"). In this context, pseudonymized user profiles are created and cookies are used (see section 4).
The information generated by the cookie about your use of this website, such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of server request,

The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored on a Google server in the USA. This information is used to evaluate your use of the website, to compile reports on website activity, and to provide other services relating to website activity and internet usage for market research purposes and to tailor these web pages to user needs. This information may also be transferred to third parties where required to do so by law, or where such third parties process the information on Google's behalf. Under no circumstances will your IP address be associated with any other data held by Google. IP addresses are anonymized so that they cannot be linked to a specific individual (IP masking). You can prevent the installation of cookies by adjusting your browser settings; however, please note that in this case, you may not be able to fully utilize all the functions of this website. You can also prevent Google from collecting and processing data generated by the cookie and related to your use of the website (including your IP address) by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent data collection by Google Analytics by clicking this link. This will set an opt-out cookie that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you will need to set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found, for example, in the Google Privacy Policy.
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Article 15 GDPR. In particular, you can request information about the purposes of the processing, the categories of personal data, the categories of recipients to whom your data have been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if they were not collected by us, and the existence of automated decision-making, including profiling, and, where applicable, meaningful information about the logic involved.
• to request, in accordance with Article 16 GDPR, the immediate rectification of inaccurate or incomplete personal data concerning you that we hold;

• to request the erasure of your personal data stored by us in accordance with Article 17 GDPR, unless processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest or for the establishment, exercise or defense of legal claims;

• to request the restriction of the processing of your personal data pursuant to Article 18 GDPR, insofar as the accuracy of the data is contested by you, the processing is unlawful, but you object to its erasure, and we no longer need the data, but you require it for the establishment, exercise or defense of legal claims, or you have objected to the processing pursuant to Article 21 GDPR;

• In accordance with Article 20 GDPR, to receive your personal data that you have provided to us in a structured, commonly used and machine-readable format or to request its transmission to another controller;

• In accordance with Article 7(3) GDPR, you have the right to withdraw your consent at any time. This means that we will no longer be permitted to process your data based on this consent in the future.
• to lodge a complaint with a supervisory authority pursuant to Article 77 GDPR. You can usually contact the supervisory authority of your habitual residence, your place of work, or our firm's registered office.

7. Right to object

If your personal data is processed based on legitimate interests pursuant to Article 6(1)(f) GDPR, you have the right to object to the processing of your personal data pursuant to Article 21 GDPR, provided there are grounds relating to your particular situation or the objection is directed against direct marketing. In the latter case, you have a general right to object, which we will implement without requiring you to specify a particular situation. If you wish to exercise your right to withdraw consent or object, simply send an email to info@taste-hotels.de.

8. Data security

During your visit to our website, we use the widely used SSL (Secure Socket Layer) protocol in conjunction with the highest level of encryption supported by your browser. This is typically 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can recognize whether an individual page of our website is transmitted in encrypted form by the closed padlock symbol in the lower status bar of your browser. Furthermore, we employ appropriate technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook Social Plugins

Our website uses social plugins (“plugins”) from the social network Facebook, operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are identified by a Facebook logo or the phrase “Facebook Social Plugin.” An overview of the Facebook plugins and their appearance can be found here: https://developers.facebook.com/docs/plugins. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Facebook's servers. The plugin content is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page of our website, even if you do not have a Facebook profile or are not currently logged into Facebook. This information (including your IP address) is transmitted directly from your browser to a Facebook server in the USA and stored there. If you are logged into Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. For the purpose and scope of data collection and the further processing and use of data by Facebook, as well as your related rights and privacy settings, please refer to Facebook's privacy policy: http://www.facebook.com/policy.php. If you do not want Facebook to directly associate the data collected through our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the loading of Facebook plugins with browser add-ons, such as the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram Social Plugins

Our website uses social plugins (“plugins”) from Instagram, operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are identified by an Instagram logo, for example, in the form of an “Instagram camera.” You can find an overview of the Instagram plugins and their appearance here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges. When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to Instagram's servers. The plugin content is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page of our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted directly from your browser to an Instagram server in the USA and stored there. If you are logged into Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example, by clicking the "Instagram" button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts. For the purpose and scope of data collection and the further processing and use of data by Instagram, as well as your related rights and privacy settings, please refer to Instagram's privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the loading of Instagram plugins with browser add-ons, such as the script blocker "NoScript" (http://noscript.net/).

11. Updates and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and related services, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. The current privacy policy can be accessed and printed at any time on our website at https://taste-hotels.de/datenschutz.

Absolute advantages:
• Free cancellation possible until 6:00 PM on the day of arrival
• 25 % discount on the current daily rate

Booking period: 01.05.2026 – 21.06.2026
Travel period: June 22, 2026 – September 27, 2026
*Bookable subject to availability
**Bookable only on our website: taste-hotels.de

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