Welcome to THE TASTE HOTEL GROUP

Experience unforgettable moments and enjoy our first-class service and attractive inclusive services.

Our hotels

Taste Hotel Heidenheim

Taste Hotel Jettingen

spacious, comfortable and well-equipped rooms

Taste Smart Hotel Backnang

Taste Hotel Kulmbach

Taste Hotel Hockenheim

Taste Smart Hotel Lampertheim

Taste Hotel Dresden

coming
soon

coming
soon

Our concepts

Taste is our identity

Make yourself at home.

The Taste Hotel

Modern, family-run city hotels for travelers seeking an excellent location with the best value for money, whether for business or pleasure. Taste Hotels are ideally equipped for events and conferences.

Taste Hotels offer a pleasant atmosphere where guests can relax and enjoy amenities such as internet access, restaurants and comfortable lounges.

Business travelers & vacationers

Our locations are ideal for business and leisure travelers

Whether in Heidenheim, Hockenheim, Kulmbach, Jettingen, Lampertheim or Backnang, the Taste Hotels and Taste Smart Hotels are conveniently located and have ideal transport links for business travelers and guests who want to spend their vacation or weekend getaway in some of Germany's most beautiful regions.

Free parking or parking spaces included in the room rate are naturally available at the hotels. All hotels also offer the option of arriving by public transport.

Something for everyone

Three hotel concepts, the choice is yours

Our Taste Hotels have one goal: to make your stay as pleasant as possible.

In a pleasant atmosphere, our hotels offer comprehensive services, excellent restaurants, and cozy lounges. We pay attention to the details that make your stay something truly special.

Services such as free internet access, a wide range of room categories with upscale amenities and plenty of space to relax are, of course, a given.

As a guest in a Taste Smart Hotel, you can expect a comfortable and well-equipped hotel room, a breakfast buffet and, of course, free internet access.

Conferences, seminars & events 

Conferences, seminars and events - you benefit from our experience

Are you looking for an excellent venue for your next conference, seminar, or workshop? We would be happy to assist you with the planning and implementation of your successful event, drawing on our many years of experience.

Our Taste Hotels in Heidenheim, Kulmbach and Hockenheim in particular offer the ideal conditions and facilities for your event.

Enjoy an unforgettable stay at one of our hotels. With Taste Hotels and Taste Smart Hotels, we have two concepts with the same goal: to make your stay in our hotels as pleasant as possible.

Taste Hotel Group © 2024. All rights reserved.

Design and development of VID Design | Web & Graphic Design.

Taste Hotel Heidenheim
Business travelers Vacationers Service Conferences
Taste Hotel Group - Taste is our Identity
The Story

Make yourself at home.

At Taste Hotel Group, you can expect three different hotel concepts, but always with the same goal: to make your stay in our hotels as pleasant as possible.

We offer comprehensive services in all our hotels and pay attention to the details that make your stay something very special

Imprints

Taste Hotel Group Imprint

Taste Hotel Heidenheim GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Heidenheim
Commercial Register Memmingen
HRB 18988
VAT ID: DE305241188

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Taste Hotel Hockenheim GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Hockenheim
Commercial Register Memmingen
HRB 18166
VAT ID: DE323906931

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Taste Hotel Lampertheim GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Lampertheim
Commercial Register Memmingen
HRB 18256
VAT ID: DE324881371

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Taste Hotel Backnang GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Backnang
Commercial Register Memmingen
HRB 18923
VAT ID: DE342026497
Tax number: 151/140/00458

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Taste Hotel Kulmbach GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Kulmbach
Commercial Register Memmingen
HRB 19571

VAT ID: DE349740551

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Taste Hotel Jettingen GmbH

Edisonallee 35
89231 Neu-Ulm

Phone: +49 7321 98 00
Fax: +49 7321 980 100
info@taste-hotels.de
www.taste-hotels.de

Company headquarters: 89231 Neu-Ulm

Managing Director: Sascha Frieß

Taste Hotel Jettingen
Commercial Register Memmingen
HRB 19748
VAT ID: DE351988332

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

ARH Hotelbetriebsgesellschaft mbH

Mobschatzer Straße 29
D – 01157 Dresden

Phone: +49 351 42810
Fax: +49 7321 980 100
dresden@taste-hotels.de
www.taste-hotels.de

Managing Directors: Marc Arendt & Sascha Frieß

Taste Hotel Dresden
Dresden District Court, HRB 7435
VAT ID: DE157 355 241

Information on consumer arbitration
For the out-of-court settlement of consumer law disputes
The European Union has an online platform (“ODR platform”)
established: Online Dispute Resolution We participate in a
Dispute resolution proceedings before a consumer arbitration board are not taken part in.

Data protection

Taste Hotel Group Privacy Policy

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Hotel Heidenheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Hotel Hockenheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Smart Hotel Lampertheim GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Hotel Backnang GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Hotel Kulmbach GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

Taste Hotel Jettingen GmbH,
Edisonallee 35 89231 Neu-Ulm
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The person responsible for data protection can be reached at the above address, attention Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.

1. Name and contact details of the controller

This privacy information applies to data processing by:

Responsible:

ARH Hotelbetriebsgesellschaft mbH
Mobschatzer Straße 29, D – 01157 Dresden
Email: info@taste-hotels.de
Phone: +49 (0)7321 9800

The persons responsible for data protection can be reached at the above address, attention Marc Arendt & Sascha Frieß, or by email at info@taste-hotels.de.

2. Collection and storage of personal data and the nature and purpose of their use

a) When you visit the website

When you visit our website www.taste-hotels.de, the browser used on your device automatically sends information to our website server. This information is temporarily stored in a so-called log file. The following information is collected without your intervention and stored until automatically deleted:
• IP address of the requesting computer,
• Date and time of access,
• Name and URL of the retrieved file,
• Website from which access is made (referrer URL),
• browser used and, if applicable, the operating system
your computer and the name of your access provider.

We process the above data for the following purposes:
• Ensuring a smooth connection to the website,
• Ensuring comfortable use of our website,
• Evaluation of system security and stability as well as
• for further administrative purposes.

The legal basis for data processing is Art. 6 (1) (f) GDPR. Our legitimate interest arises from the purposes for data collection listed above. Under no circumstances will we use the collected data to draw conclusions about you personally. Furthermore, we use cookies and analysis services when you visit our website. Further information can be found in sections 4 and 5 of this privacy policy.

b) For email contact

You can contact us using the email addresses provided. In this case, the personal data transmitted with the email will be stored.

3. Sharing of data

Your personal data will not be passed on to third parties for purposes other than those listed below. We will only pass on your personal data to third parties if: • you have given your express consent in accordance with Art. 6 (1) (a) GDPR, • the transfer is necessary in accordance with Art. 6 (1) (f) GDPR to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not passing on your data, • in the event that there is a legal obligation to pass on the data in accordance with Art. 6 (1) (c) GDPR, and • this is legally permissible and necessary in accordance with Art. 6 (1) (b) GDPR for the processing of your club membership or other contractual relationships with you.

4. Cookies

We use cookies on our website. These are small files that your browser automatically creates and that are stored on your device (laptop, tablet, smartphone, etc.) when you visit our site. Cookies do not cause any damage to your device and do not contain viruses, Trojans, or other malware. Information that is related to the specific device used is stored in the cookie. However, this does not mean that we thereby directly learn your identity. The use of cookies serves, on the one hand, to make using our services more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages of our website. These are automatically deleted after you leave our site. In addition, we also use temporary cookies to optimize user-friendliness; these are stored on your device for a specific period of time. If you visit our site again to use our services, it will automatically recognize that you have already visited us and which entries and settings you have made so that you do not have to enter them again. We also use cookies to statistically record the use of our website and to evaluate it in order to optimise our offering for you (see section 5). These cookies enable us to automatically recognise that you have already visited us when you visit our site again. These cookies are automatically deleted after a defined period of time. The data processed by cookies is necessary for the purposes mentioned to protect our legitimate interests and those of third parties in accordance with Art. 6 (1) (f) GDPR. Most browsers automatically accept cookies. However, you can configure your browser so that no cookies are stored on your computer or so that a warning always appears before a new cookie is created. However, completely deactivating cookies may mean that you cannot use all the functions of our website.

5. Google Analytics

To tailor our website to meet your needs and continuously optimize it, we use Google Analytics, a web analytics service provided by Google Inc. (https://www.google.de/intl/de/about/) (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; hereinafter "Google"). In this context, pseudonymized user profiles are created and cookies (see section 4) are used.
The information generated by the cookie about your use of this website such as
• Browser type/version,
• operating system used,
• Referrer URL (the previously visited page),
• Hostname of the accessing computer (IP address),
• Time of the server request,

are transmitted to a Google server in the USA and stored there. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and the needs-based design of these websites. This information may also be transferred to third parties if this is required by law or if third parties process this data on Google's behalf. Under no circumstances will your IP address be merged with other data held by Google. IP addresses are anonymized so that they cannot be assigned to a specific user (IP masking). You can prevent the installation of cookies by setting your browser software accordingly; however, we point out that in this case, not all functions of this website may be able to be used to their full extent. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) as well as the processing of this data by Google by downloading and installing a browser add-on (https://tools.google.com/dlpage/gaoptout?hl=de). As an alternative to the browser add-on, especially for browsers on mobile devices, you can also prevent Google Analytics from collecting data by clicking on this link. An opt-out cookie will be set that prevents the future collection of your data when you visit this website. The opt-out cookie is only valid in this browser and only for our website and is stored on your device. If you delete the cookies in this browser, you must set the opt-out cookie again.

Further information on data protection in connection with Google Analytics can be found in the Google
Analytics Help (https://support.google.com/analytics/answer/6004245?hl=de).

6. Rights of data subjects

You have the right:
• to request information about your personal data processed by us in accordance with Art. 15 GDPR. In particular, you can request information about the purposes of processing, the category of personal data, the categories of recipients to whom your data has been or will be disclosed, the planned storage period, the existence of a right to rectification, erasure, restriction of processing or objection, the existence of a right to lodge a complaint, the origin of your data if it was not collected from us, and the existence of automated decision-making, including profiling, and, if applicable, meaningful information about its details;
• to request the immediate correction of incorrect or incomplete personal data stored by us in accordance with Art. 16 GDPR;

• to request the deletion of your personal data stored by us in accordance with Art. 17 GDPR, unless the processing is necessary to exercise the right to freedom of expression and information, to fulfill a legal obligation, for reasons of public interest or to assert, exercise or defend legal claims;

• to request the restriction of the processing of your personal data in accordance with Art. 18 GDPR if you contest the accuracy of the data, the processing is unlawful but you refuse to delete it and we no longer need the data, but you need it to assert, exercise or defend legal claims or you have objected to the processing in accordance with Art. 21 GDPR;

• in accordance with Art. 20 GDPR, to receive your personal data that you have provided to us in a structured, common and machine-readable format or to request that it be transmitted to another controller;

• to revoke your previously granted consent at any time in accordance with Art. 7 (3) GDPR. This means that we may no longer continue the data processing based on this consent in the future and
• to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR. As a rule, you can contact the supervisory authority at your usual place of residence or work, or at our office.

7. Right of objection

If your personal data is processed on the basis of legitimate interests pursuant to Art. 6 (1) (f) GDPR, you have the right to object to the processing of your personal data pursuant to Art. 21 GDPR, provided there are reasons for doing so that arise from your particular situation or if the objection is directed against direct marketing. In the latter case, you have a general right of objection, which we will implement without specifying a particular situation. If you wish to exercise your right of withdrawal or objection, simply send an email to info@taste-hotels.de

8. Data security

When you visit our website, we use the widespread SSL (Secure Socket Layer) method in conjunction with the highest level of encryption supported by your browser. This is generally 256-bit encryption. If your browser does not support 256-bit encryption, we use 128-bit v3 technology instead. You can tell whether an individual page of our website is being transmitted encrypted by the closed key or lock symbol in the lower status bar of your browser. We also use suitable technical and organizational security measures to protect your data against accidental or intentional manipulation, partial or complete loss, destruction, or unauthorized access by third parties. Our security measures are continuously improved in line with technological developments.

9. Use of Facebook social plugins

Our website uses so-called social plugins (“plugins”) from the social network Facebook, which is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). The plugins are marked with a Facebook logo or the addition “Facebook Social Plugin” or “Facebook Social Plugin”. An overview of the Facebook plugins and what they look like can be found here: https://developers.facebook.com/docs/plugins When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Facebook servers. The content of the plugin is transmitted directly from Facebook to your browser and integrated into the page. Through this integration, Facebook receives the information that your browser has accessed the corresponding page on our website, even if you do not have a Facebook profile or are not currently logged in to Facebook. This information (including your IP address) is transmitted from your browser directly to a Facebook server in the USA and stored there. If you are logged in to Facebook, Facebook can directly associate your visit to our website with your Facebook profile. If you interact with the plugins, for example by clicking the "Like" button or leaving a comment, this information is also transmitted directly to a Facebook server and stored there. The information is also published on your Facebook profile and displayed to your Facebook friends. The purpose and scope of data collection and the further processing and use of the data by Facebook as well as your rights and setting options for protecting your privacy can be found in Facebook's privacy policy: http://www.facebook.com/policy.php If you do not want Facebook to directly associate the data collected via our website with your Facebook profile, you must log out of Facebook before visiting our website. You can also completely prevent the Facebook plugins from loading using add-ons for your browser, e.g. with the "Facebook Blocker" (http://webgraph.com/resources/facebookblocker/).

10. Use of Instagram social plugins

Our website uses so-called social plugins (“plugins”) from Instagram, which is operated by Instagram LLC., 1601 Willow Road, Menlo Park, CA 94025, USA (“Instagram”). The plugins are marked with an Instagram logo, for example in the form of an “Instagram camera”. An overview of the Instagram plugins and what they look like can be found here: http://blog.instagram.com/post/36222022872/introducing-instagram-badges When you visit a page on our website that contains such a plugin, your browser establishes a direct connection to the Instagram servers. The content of the plugin is transmitted directly from Instagram to your browser and integrated into the page. Through this integration, Instagram receives the information that your browser has accessed the corresponding page on our website, even if you do not have an Instagram profile or are not currently logged in to Instagram. This information (including your IP address) is transmitted from your browser directly to an Instagram server in the USA and stored there. If you are logged in to Instagram, Instagram can directly associate your visit to our website with your Instagram account. If you interact with the plugins, for example by clicking the “Instagram” button, this information is also transmitted directly to an Instagram server and stored there. The information is also published on your Instagram account and displayed to your contacts there. The purpose and scope of data collection and the further processing and use of the data by Instagram as well as your rights and setting options for protecting your privacy can be found in Instagram’s privacy policy: https://help.instagram.com/155833707900388/ If you do not want Instagram to directly associate the data collected via our website with your Instagram account, you must log out of Instagram before visiting our website. You can also completely prevent the Instagram plugins from loading using add-ons for your browser, e.g. E.g. with the script blocker “NoScript” (http://noscript.net/).

11. Currentness and changes to this privacy policy

This privacy policy is currently valid and was last updated in January 2020. Due to the ongoing development of our website and the offers available thereon, or due to changes in legal or regulatory requirements, it may become necessary to amend this privacy policy. You can access and print the current privacy policy at any time on the website at https://taste-hotels.de/datenschutz.